Alan Kennedy, 54, had never used social networking sites until he was laid off from his job as an engineer last November. Then he did what many job seekers are now advised to do: he set up profiles on Facebook and LinkedIn.
In March, after several depressing months of searching, Mr. Kennedy received a “Jobvite,” an e-mail invitation to apply for a job. The invitation came from a former co-worker who had gone to work for Hubspot, a company based in Cambridge, Mass., that sells Web-based marketing software. Hubspot had open positions and was offering bonuses to its employees to help fill them.
Mr. Kennedy’s former co-worker, Brian Karbel, used a software tool to search the profile information of his Facebook friends and LinkedIn contacts. He flagged Mr. Kennedy as a possible match to a job listing. Mr. Kennedy, who lives in the Boston area, responded to the invitation, scheduled an interview and, within a week, was working as a support engineer there. “I landed a job I might never have even heard of otherwise,” he said.