New Site Aims to Market Free Online Lectures
A for-profit web site bases its business model on mining the internet for and then posting publicly available lectures from prestigious universities–and officials from at least one campus are reviewing the arrangement and reserving judgment.
Academic Earth, which launched in January, has more than 1,600 web-based video lectures from campuses nationwide, including Yale, Stanford, and MIT. Richard Ludlow, CEO of Academic Earth, said the site only uses videos posted under the Creative Commons license, which allows for-profit business to use the lectures, but not for commercial reasons.
Ludlow, who visited with MIT officials last week, said the videos would not be monetized unless university officials agreed to incorporate advertisements with the lectures. In those cases, revenues would be shared with the school.
